Five (5) Reasons why customer service is important

Everyone can have customer because you're an entrepreneur by default. However, not everyone has the service delivery to keep them.

Here are 5 reasons why service is important.



“Customer retention is easier than customer acquisition.”


  • Customer retention is cheaper than customer acquisition

  • Customer service represents your brand image, mission and values

  • Happy customers will refer other

  • Customers are willing to pay more for excellent customer service

  • Excellent customer service is a competitive advantage



Why all of the above stated is important


Imagine working fiercely hard to start a new business. sleepless nights, much prayer and planning and finally your customer flow has begun. but wait you come across a dissatisfied customer. The way you handle each on a case by case basis will determine whether you keep or lose your business. New business owners must beware that its is easier to lose a customer than to gain one and taking the necessary precaution is critical to the longevity of your business.


For more in depth conversations, remember to be in our Business Tri Masterclass every 3rd Wednesday at 11am

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